The American Multinational company, Google has been asked to pay a huge fine of 2.4 Billion Euros by EU. Google has been accused of promoting its own shopping comparison service at the top of search results. This fine is said to be the largest antitrust penalty issued by the European Commission. The ruling also has also ordered Google to end its anti-competitive practices within 90 days or face a further more penalty.
The EC investigation team claimed that Google’s search engine unfairly promoted its shopping comparison product, Google shopping, over their own. The EC also accused Google that “abused its market dominance” by giving an “illegal advantage” to its own shopping service.
The EU also mentioned that if Google fails to change the way it operates within the three-month deadline, it could be forced to make payments of 5% of it’s parent company Alphabet’s average daily worldwide earnings. According to an financial report, that amounts to be about $14 Million a day.
The EU claimed that “Google denied other companies the chance to compete on the merits and to innovate. And most importantly, it denied European consumers a genuine competition, and full benefits of genuine choice and innovation.”
Google suggested that eBay and Amazon have more dominance over the public’s spending habits and has said that it does not accept the claims which are made against the company.
A spokesman from Google said that “We respectfully disagree with the conclusions announced today. We will review the Commission’s decision in detail as we consider an appeal, and we look forward to continuing to make our case.”
The European Union has been investigating Google shopping service since late 2010. The probe was spurred on by complaints from Microsoft, among others.The rival tech giant has opted not to comment on the ruling, after the two struck a deal last year to try to avoid such legal battles in future.